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“The (ibd) programme helped us increase our new business pipeline by £2.5 million and ensured we got the best value and maximised the impact of our marketing efforts.”
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Penny & her team are skilled consultants and bring a wealth of marketing knowledge and experience to the table. We knew we were in good hands from the outset. They have the ability to collaborate with us when needed and to go away and get things done on their own steam when this is most appropriate. As well as bringing a sense of humour and ease to the work, so that we can all enjoy the process as well as getting results!
intelligent business decisions assisted us with extremely professional and well researched and presented account insight for our ABM programme. We were able to develop very personalised and targeted content as a result, leading to a 60% conversion rate from cold prospect to engaged pipeline!
Tara Allison, Digital River, Global Marketing Director
The (ABM) program helped us increase our new business pipeline by $2.5 million and ensured we got the
best value and maximised the impact of our marketing efforts. We chose IBD as we had successfully worked together on various telemarketing campaigns.
We liked their consultative, collaborative approach and knew the team always deliver results.
Amanda Lopez, BackOffice Associates, EMEA Marketing Director
ibd helped us when we were looking for guidance in launching a software solution to be based on many years of bespoke development. They guided us through the process of choosing the solution to concentrate on, building the right marketing plan and working with the expert practitioners on the way, such as web designers and copywriters. The experience and connections from ibd to the many individuals involved in a marketing plan was invaluable and has led to the successful launch of Virtue.